Hello Hydrangea + Anthropologie

My second collection for Anthropologie is now available in stores!

Last fall I designed a line of scarves for the company, based on my original tapestries. They were amazing! This year I am excited to share a complete home collection, also inspired by my original tapestry!

 
 

This collection was inspired by one of my favorite tapestries I created for a client in London. The client wanted something light and airy to brighten up her walls in the dreary Winter. The client loved it so much that its design inspired the three piece collection made up of an accent pillow filled with weaving embellishments, a large throw blanket embellished with soft fringe, and a lamp shade incorporating beautiful embroidery details and fringe accents, which comes in three different sizes.

All three pieces are handcrafted beautifully and are filled with such great detail and incorporate different techniques; including embroidery, knitting and weaving. They would look great together in a room as a collection  or make a bold statement individually and are great design pieces that can add warmth, color and texture to your space.

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I have found that incorporating light and bright elements into a space can really liven up the room and I feel like these three pieces do so beautifully. It is so rewarding to create a design and see it inspire new creations with this collection. What I love about these pieces is that they truly encompass the light and bright feeling I was trying to invoke with the tapestry.

This collection is available now online or in stores at Anthropologie and will also be available at select Nordstrom stores at a later date. Get a piece of this beautiful collection today at a store near your or online at https://www.anthropologie.com/brands/hello-hydrangea

If you have been inspired by the unique scalloped shapes incorporated into this collection and want to know how to create them yourselves or learn other techniques, you can purchase one of my online weaving video classes at hellohydrangea.com/weaving-classes. As a special offer, I am offering 10% off classes! So come on, people let's add some texture, incorporate some color and create something special! Make sure you tag your finished pieces with #welcometoweaving.

Hello Hydrangea + The Crafter's Box

** Sign Ups for this Kit have ended. But don't worry! I have lots of exciting kits in the works... sign up below to be the first to know when new kits are available!**

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Hi Friends!

I'm so excited to announce that I have partnered with The Crafter's Box to create a unique kit. The Crafter's Box is a subscription service that creates monthly craft projects with all kinds of artists. For my kit, I am teaching one of my favorite weaving techniques, called Pibione. You can see why I love it below!

Scroll down to sign up!

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WHAT YOU GET

You can only sign up for my box between August 10-20th (2018). Boxes ship the first week of September, after The Crafter's Box team tirelessly assembles them all by hand! Each box is $65... which is INSANE for the amount of high-quality materials you will receive in my kit. 

You will get

- Large loom (18x24")

- ALL the yarn (warp string,  hand-dyed indigo, hand-spun chunky merino and fringe)

- Pick up stick

- Dowel to hang

- Weaving needle

- Complete class where I show you this technique, step by step

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If you haven't signed up for The Crafter's Box yet, THIS is the perfect box to do it. If you haven't tried weaving yet, THIS is the perfect time to try. Even if you've mildly thought 'weaving kindof looks like fun...' before, THIS is the sign you need to try the beautiful craft. $65 is such a great deal. You will create a gorgeous project and in the end you have everything you need to continue weaving. You wouldn't even be able to buy the handmade core-spun yarn alone for that price!

EXCLUSIVE: 20% OFF MY OTHER CLASSES

Guess what? When you sign up (for the first time), they ask "Was there a particular artist or friend that introduced you to The Crafter's Box?". If you type in 'Hello Hydrangea', complete your purchase, and forward your receipt to me at info@hellohydrangea.com, I will send you an exclusive 20% coupon code for any of my other online weaving classes... so you can continue to learn, and love the craft! 

 

 

During checkout, tell them Hello Hydrangea sent you.
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FAQ:

Q: When is enrollment for your box open? A: ONLY August 10 - 20th, 2018!

Q: The Crafter's Box is subscription, so I get charged $65 every month? A: Yes! Each month they have an amazing project to ship you... but, if you're not feeling it, you can pause your account until a box catches your eye again, or cancel at any time.

Q: When will I receive my box? A: First week of September!


GUESSS WHAT!?

Exclusive to subscribers of the pibione kit, we are also offering an add-on project for only $22. You use the same loom, dowel, needle and instructions as the indigo kit... but a few extra guidelines to create a more detailed project that is perfect for a table runner, tapestry or cushion front. The add-on kit is shipped along with the original kit, if you purchase them together, so you will be ready to go with two unique projects.

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How to Price Your Woven Wall Hangings

My main focus is on helping you to create.  I don’t really enjoy the whole financial side of things and rely heavily on my husband to help me through . Some weavers enjoy the art purely as a hobby, while others are inclined to sell their pieces. Either option is fine - it just depends on what brings you joy from your work!

This question is often asked in my Facebook Group: how do I price my tapestries?  My purpose with this blog post is to give some insight into my method and some other successful methods I’ve seen people use when pricing their weaves.  Also, I have some final thoughts at the end that I think are the most important ideas to take away.

Here are 3 different methods to price out your weavings.

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Method 1:  (Material Cost + Time x Hourly Rate) x 2.5 = Retail.

You’ll want to keep material costs simple.  Only include the cost of the materials you are going to use in the finished product.  Time needs to be counted in hours.  The hourly rate is going to be set dependent on what you want to pay yourself per hour. 

Once you have these inputs, you simply multiply your Time by your Hourly Rate and add it to your Material Cost.  This number is then multiplied by 2.5 to bring it up to retail value.  Here’s some numbers for an example.

Material Cost = $20

Time = 8 hrs

Hourly Rate = $15/hr

Retail = ($20 + (8 x 15)) x 2.5 = $350

This method typically results in high prices which are appealing, however, it is important to remember the idea of supply and demand.  At higher prices, your sales volumes will most likely be lower.  This doesn’t mean this method won’t work for you.  If you put out small volumes of weaves, and are able to offer high quality, this may be the method for you!

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Method 2: Fixed Bucket Pricing

This method requires the seller to determine size buckets that their weaves will fall into, then charge a fixed price for each weave inside that bucket.  Each bucket will have a size range.  For example, if a weave is between 6-10 inches in width it can be considered a small; if a weave is 10-15 inches wide it can be considered a medium; and if a weave is larger than 15 inches across it is a large. 

This example is purposefully simplified as it doesn’t include length, however, the seller would need to create adequate buckets for all of their potential sizes, then set pricing accordingly.  Pricing for each bucket can be determined through a number of different ways including the method from Method 1 above.  Another option would be to average competitor’s pricing for similarly shaped weaves.  

This method would be ideal for a high volume weaver who likes to repeat weaves or consistently weaves the same size weaves with little variation.  This method helps seller’s be consistent and it is easy to use – all you need to do is measure the finished weave and put it in its bucket.  This method helps the seller be consistent which is very valuable in attracting potential customers.

 

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Method 3: Cost Per Inch

This method is very simple.  It works by measuring the width of the weave in inches then multiplying by a constant cost per inch.  As an example, your set cost per inch is $12/inch and you have a weave that is 20 inches across.  The retail price is determined as follows:

Retail = 20 inches x $12/inch = $240

A good range for price per inch is between $10-$15 per inch. 

This is the method that I use.  I like that it is simple and easy to explain to a potential client.  I have my set cost per inch so that when someone asks me for a custom weave I’m able to tell them how much it would be.  It also works well for weaves that aren’t commissioned because I don’t have to think too hard to figure out a price. 

 

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Some final thoughts

As I mentioned at the start of this post, this isn’t my favorite part of being an artist, however, it is necessary to make some money so that you can continue your passion.  I’ve learned that no matter what method you use, the most important thing is to be consistent with your future clients and customers.  Have a method you feel comfortable using so that when people ask you for a price you can tell them quickly and then move away from price and sell them on your weave.  Help them see the value you bring to the table so they want your piece no matter the price. 

Having a simple consistent method for pricing will allow you to give them that information quickly and not dwell on it so that you can focus on helping them see the value that buying your weave will bring into their life.

 

Please comment below your thoughts and ideas so that this post can be a resource to everyone!